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Real Talk With Sharri Jones, Executive Secretary at Sissy’s Log Cabin

Real Talk With Sharri Jones, Executive Secretary at Sissy's Log Cabin
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And is it the biggest of all of them?

It’s the busiest. The biggest store is in Pine Bluff because we also have a gift shop there, which is wonderful.

If you could have given yourself a piece of knowledge or advice when you started, what would that be?

Learn to be more patient. We all need to be more patient.

Would you do anything differently?

No, because I have a saying that everything you do gets you to where you are. So if you change one thing your whole life would be different.

Sissy’s is easily the most popular and esteemed jewelry store in Arkansas. How did you establish yourself as the authority on engagement rings?

My husband Bill worked on branding. When you see the blue bag, you know it’s Sissy’s Log Cabin. When you see a store you know it’s Sissy’s Log Cabin. Our style of jewelry, our blue…and Bill has made sure that all of our stores are well inventoried with jewelry for brides, as well as everyone else.

What are your hobbies? What do you do when you’re not working?

We have a cabin down in South Arkansas, and we go every weekend. Our kids are there, our family is there, and that’s where we ride horses, we deer hunt, duck hunt, we have a sandbar that we go to, we ride Jeeps. We just have a lot of fun. We’re out of the city. You go through the gate and you just decompress.

How do you balance your work with your personal life?

We kind of have an unsaid rule, Bill and I do, that we don’t talk business at home. Now we might say “we need to have a sidebar, I need to discuss this with you,” but for the most part when we are out with our friends or with our family we avoid talking about work. Just because we need a separate life. It’s easy to juggle if you have that attitude, because Bill and I are together every day; so it’s very interesting to say the least.

How do you define success?

Success is being blessed, being happy, and being appreciative of everything. Never losing sight of “where did I come from.” I know where I came from. We came from a little log cabin in Pine Bluff to four stores with our family. That’s success in my life.

Last modified on February 26th, 2018

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