Real Talk With Kali Rogers, Founder & CEO of Blush Online Life Coaching
With Blush, Kali Rogers is reaching women all across the country and offering them a supportive, judgment-free place to ask for guidance and help. And she does all of it with that fresh millennial perspective and voice we love — you’ll feel like she’s one of your life-long girlfriends just from reading her Blush bio!
Name: Kali Rogers
Location: Los Angeles, CA
Title: Founder + CEO
Company: Blush Online Life Coaching
What it is: Blush offers online life coaching to girls from around the globe starting at $79/mo. Each coach has her master’s in counseling and experience working with girls ages 13 and up. Online video sessions and journal entries tend to focus on overcoming breakups, working through the quarter life crisis, navigating career transitions, strengthening relationships, and time/stress management.
Educational Background: B.A. in psychology, The University of Texas at Austin; M.S. in counseling, Southern Methodist University
What inspired you to start Blush?
A lot of things inspired me to start Blush. I wanted girls to be able to have seamless relationships with counselors and coaches during moves and transitions, I wanted life coaching to be affordable to the typical girl, I wanted coaches to be able to supplement their income while working toward starting private practices of their own…but I mostly wanted to contribute to breaking down the barriers of mental health for women in their teens, twenties, and thirties.
What does a typical day look like for you?
My days are always different! I still work with clients, so some days are filled with sessions and journals. Other days are focused on social media, content creation, newsletter marketing, promotional work…it just depends. But I always make time for exercising (I would lose my mind otherwise!) and winding down at the end of every day – mostly phoneless!
How do you handle the specific challenges of managing a team spread across the country? I can’t imagine that’s the easiest task.
The best way I handle it is to always be available. Different time zones pose a challenge, so I always like to have my phone on me (other than right before I go to bed). My coaches are allowed to text me, email me, call me, Skype me, whatever they need. I like to be as accessible as possible so that whenever a crisis occurs (you just can’t avoid them!), I’m ready to go.
If you could have given yourself a piece of knowledge or advice when you started, what would that be?
You aren’t going to get everything right immediately. In fact, you’ll barely get ANYTHING right immediately. There is no timeline to success – just take things day by day and have fun.
What’s been the hardest part of starting your own business?
Hands down the hardest part about starting your own business is the pressure to do well. It’s SO much pressure. All of the mistakes you make directly impact the hard work you’ve put into your business. Any money that comes out of it, or the money that doesn’t come out of it, falls on you. It’s an insurmountable amount of pressure to face every day.
What has been the most rewarding part of starting your own business?
Being able to pull up your website and hand it over when someone asks, “what do you do?” It’s so fun being able to show someone all of the hard work you’ve put into your career.
How do you define success?
I think being able to do what you love while still being able to live a happy lifestyle is success. A lot of people try to chase doing what they love, but they find they can’t sustain their lifestyle while doing so. Others strike it rich doing something they absolutely hate. I think being able to do both – follow your passion and paying your bills at the same time – is how I define success.
How has social media helped shape your brand?
Instagram has been a lifesaver. It completely captures our attitude toward our services – fun, inspirational, deep, and humorous. We don’t take life too seriously but we have a huge amount of empathy and a strong desire for others to stay positive. Instagram has really helped me perfect the voice of Blush.
How do you make sure you stand out on social media? Do you have any tips for building a devoted following?
Always ask yourself what your ideal target market would want to see online. I see funny quotes or inspirational messages online all the time, but not all of them are applicable to the Blush brand. Something that might get thousands of likes on another account might not even draw a few on my account because it’s not what my market is looking for. Always stay consistent with your voice and continue to test content. Not everything will be a hit, but eventually you will find your rhythm.
What advice would you give to other young women looking start a web-based business?
Don’t be intimidated by what you don’t know. I have a psychology and counseling background, so I seriously don’t know a thing about coding. Of course I’ve picked up a little here and there, but I’ll never be a pro. However, that doesn’t mean I don’t know what’s best for my website. There have been plenty of times where someone “smarter” has given me guidance that was terrible for Blush. My gut instinct said no, but I chose not to trust it because of my lack of knowledge in the space. Big mistake! Huge! Don’t do that. Trust your judgment and trust your intuition. Educate yourself to the best of your ability, consider others’ opinions, and always rely on your instincts.
What are your hobbies? What do you do when you’re not working?
I feel like Blush and my hobbies have somewhat collided. Sometimes that’s a good thing, and sometimes it’s not. I really like to write in my spare time. I’m actually putting together a screenplay right now – it’s a female comedy. Shocker. I also like to exercise, but I’m definitely not a fitness expert. I also like walking around my neighborhood in West Hollywood. The weather is always amazing, the people are interesting, and I still discover new places all the time!
How do you balance your work with your personal life?
This one is definitely a tough one! Because Blush is Internet-based and reaches all different sorts of time zones, I feel like I’m always on call. There’s hardly ever a time I’m not available to work. But in the past year I’ve tried to create hard boundaries for myself with my schedule. I take days off (ahh!) and focus on being present in the moment. During those times I like to keep my phone in my purse and sometimes I’ll “accidentally” forget my charger so that I can really dive into my life without Blush. It’s a work in progress.
What’s next for you and Blush?
Growth! Growth! Growth! There are a lot of girls out there who I think could really benefit from Blush services, and I’m on a mission to find them.
Headshot by Jason Flynn
Last modified on November 7th, 2016