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20 Brands Millennials Are Putting Out Of Business

Brands Millennials Are Putting Out of Business
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Who doesn’t love going out for a good time? It’s always nice to be able to go to a restaurant and eat a delicious meal that someone else prepared, cooked, and cleans up after. A refreshing pint compliments dinner nicely, doesn’t it? And let’s not forget the amazing luxury of putting a diamond engagement ring on a beloved’s finger. These are just a few of the things we can enjoy in the 21st century, and most of us recognize how fortunate we are. However, those dang millennials are at it again and taking away the things we love.

Other than destroying the housing market, ruining the sacred pact of marriage, and being all-around ungrateful for everything the boomer generation set up for them, millennials are investing more in their avocado toast and tipping their servers too much to be contributing members of society. Thanks to their generation, we can kiss goodbye to department stores, chain restaurants, and getting grandchildren. If we’re not careful, this snowflake generation will end up destroying everything we built for them.

These kids don’t seem to remember who paved the way for civil and LGBT rights, current fashion trends, technological advancements, and being kind to your elders. In addition to being rude and entitled, the millennial generation is changing the retail world as we know it. Well-loved brand names are heading to the grave, and there isn’t much we can do to stop it. Keep reading to discover 20 big-name brands that will soon be gone forever.


Applebee’s has been serving up nice food such as salads, pasta, burgers, and their signature riblets since 1980. Millennials are spitting in the restaurant’s 38 years of success, though, and the brand is suffering. Now, 135 locations have closed despite trying to please the younger generation. Who knows how long it’ll be before this one is gone forever?

Sam Adams

We never would have thought millennials would kill the beer industry, and yet here we are. They drink less alcohol than other generations in general but also prefer wine and spirits over beer. Sam Adams, in particular, has complained about a drop in sales recently thanks to the snowflake generation.

Twin Peaks

We can’t really blame millennials for hating gross restaurants like Twin Peaks. This chain was established in 2005 and has been serving up southwestern cuisine with an obscene view. Since then, pretty much everyone, especially millennials, has been avoiding the “breastaurant.”


You can start mourning your favorite breakfast cereal because it might not be around for long. Cereal sales have dropped almost 5% since 2009, which isn’t a huge number, but it’s also worth worrying about. The worst part is why millennials are ditching their morning cornflakes; it’s too inconvenient for breakfast because they have to clean up after eating it!


Please don’t take the Harleys! Not only are millennials neglecting to invest in the future and buy a home, but they’re also not buying many vehicles either. If they won’t even get a car, they’re certainly not buying motorcycles. Even if you don’t ride one, everyone can agree that Harley-Davidson has been an iconic brand since 1903. Kids these days just don’t respect historical value!

Buffalo Wild Wings

Buffalo Wild Wings has been one of America’s favorite places to get a variety of flavorful wings since 1982. Since the rise of the millennial generation, dozens of restaurants have been forced to close their doors. Apparently, the younger generation prefers cooking at home. Who would ever want to prepare, cook, and clean up after a family meal of dozens of hot wings is beyond me!


Millennials aren’t even washing their clothes right these days, and laundry detergent sales are proof. Since 2007, Downy has suffered a 26% decline in sales. The only explanation is that millennials don’t know what laundry detergent is for, which is disgusting! You better start stockpiling your soaps before millennials stop bathing altogether.

Campbell’s Soup

More processed foods are dropping in popularity, which might sound like a good thing until you realize everything in a package or can on the shelf means “processed” to these millennials. Soon, we’re only going to be able to make food from what we grow in gardens because millennials are so obsessed with “health” foods (like their overpriced avocado toast).


Not even McDonald’s is safe from the clutches of Millennials. The chain has been around since 1940, but apparently, that history doesn’t mean much anymore. McDonald’s has even been adding more health-conscious items with higher-quality ingredients since the snowflake generation has been killing their sales. That doesn’t mean anything to millennials, however, because the company is struggling through its worst sales period in the past ten years.


Soon we won’t even be able to go into a department store to pick out a nice set of clothes. Millennials have embraced the online shopping world with startling quickness, as you can tell by Amazon founder Jeff Bezos’ staggering $111 billion net worth. Not even high-end brands like Macy’s will be able to survive the rise of the millennial.

Newman’s Own

Newman’s Own doesn’t seem like a brand millennials would want to be putting out of business, but this well-loved company isn’t safe either. Even though Newman’s Own has been donating 100% of its profits to charity since 1982, millennials are choosing off-brand products with lower-quality ingredients just because they’re cheaper.

Ruby Tuesday

Much like poor old Applebee’s and Buffalo Wild Wings, the beloved chain restaurant Ruby Tuesday has been closing down many locations in recent years. Millennials just prefer cooking at home or grabbing a quick bite over dining in a sit-down establishment. If this keeps up, we won’t have any restaurants to go to soon!

Tiffany & Co.

Millennials are known for not buying houses or investing in practical pursuits, but they also aren’t buying diamonds anymore. Other than the fact that most of the people in that generation seem to have an aversion to marriage, they don’t think diamonds are worth the cost.

Abercrombie & Fitch

Okay, so we aren’t too upset to see this clothing brand fading away. The clothes were mostly expensive basics with the company’s name on them, which gets boring fast. Millennials seem to have also caught on to how pointless this brand is, and Abercrombie & Fitch’s sales are reflecting that.

De Beers Jewellers

De Beers is an international corporation that specializes in mining diamonds and creating stunning pieces of jewelry with those precious stones. This company also faced controversy over blood diamonds, and millennials began demanding ethically sourced jewels. However, De Beers reported in 2018 that sales are picking up since they’ve changed their business practices.


Who doesn’t love a good bowl of yogurt and granola? It’s a hearty and healthy breakfast, but somehow Yoplait and other yogurt companies are reporting a decrease in sales. Millennials are known for skipping breakfast, but we never thought we’d see the possibility that yogurt would disappear from store shelves.

Bed Bath & Beyond

Bed Bath & Beyond is a well-loved store that anyone could spend hours in. There are so many great products there, but for some reason, millennials just don’t see the appeal. Bed Bath & Beyond has been experiencing massive drops in revenue thanks to our favorite generation. Say goodbye to your favorite home goods store!

Home Chef

You’d think with how much millennials love cooking at home that they would be obsessed with meal kit delivery services. However, these convenient deliveries still aren’t good enough for them, and companies like Home Chef are quickly and quietly disappearing. Go ahead and stock up on your favorite recipes from these companies, because they might all be gone soon.


Just like Twin Peaks, this slightly trashy restaurant will be a thing of the past if millennials have anything to say about it. Yes, we get that they might not like the employee uniforms, but the wings are good! If this keeps up, we’ll only have vegan restaurants and gluten-free bakeries to eat at.

J. Crew

J. Crew offers clothes for everyone and used to have a pretty strong retail presence. This company is desperately trying to turn things around, but nothing is working for them. Millennials hate going to stores to shop; they prefer online shopping. Unfortunately, J. Crew is just one of the many victims of the millennial generation.

Last modified on May 26th, 2023

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